The Viable Edge

The Viable Edge Hey Reader, Had a conversation this morning with a strategic thinker that crystallized something I've been seeing across client work. While everyone's asking "What should we do with AI?" the businesses that are actually winning are asking a completely different question. The Wrong Question Problem Most marketing professionals are still approaching AI like it's just another tool in the stack. You know the pattern - executives asking "How do we use ChatGPT?" or "Should we get an...

The Viable Edge qHey there, Everyone else has been posting ChatGPT tip threads. I’ve been building AI business systems, and tomorrow , I’m speaking about it on Custom AI Studios’ webinar! Here’s what I’ve learned that most marketers still miss. The Strategic Shift That’s Happening Right Now Most marketing professionals are still treating AI like a fancy tool set. You know the pattern - tutorial after tutorial showing you how to use ChatGPT, Claude, or whatever new shiny object just launched....

The Viable Edge Better Prompts Start Here: Why Frameworks Matter Most people fire off prompts the same way they would toss a question into a group chat using casual, half-formed, sentences and hoping for magic. But AI is not magical. It is mechanical. It mirrors the structure you give it. This is why many AI experts consider prompting as a form of programming. You're giving a machine instructions, just in the format of plain language. Just like with actual coding, there are structures,...

Hello Reader If you use ChatGPT, this is ESSENTIAL information about the memory update that is a risk to your work and output: "alignment drift through affirmation". In other words, ChatGPT becomes a "yes man" if you don't balance and calibrate memory. Other LLMs are expected to introduce memory functionality soon, so even if you're not a ChatGPT user, hold on to this info. I'm leaving a memory audit prompt below, but you should read on.I believe Memory is the most evolutionary feature yet...

“The Framework That Fixes Messy Prompts” Hi Reader, When someone says “ChatGPT didn’t give me what I wanted,” it’s typically not the model that failed. It’s the prompt, and more specifically it’s the lack of structure in the prompt. Building the skill to design strong prompts is becoming an essential differentiator across several professions and fields, and soon could be the difference between winning project, landing a job, and remaining personally competitive. The good news is that among...